Top Story

e4m_logo.png

Home >> Media - Others >> Article

Lowe’s Ashit Desai floats ‘Doctor Films’

03-August-2005
Font Size   16
Share
Lowe’s Ashit Desai floats ‘Doctor Films’

Ashit Desai, the former Group Creative Director of Lowe, has decided its time to move on from agencies and begin his own venture. After completing almost a decade with Lowe, Desai has started a production company, Doctor Films.

Desai quit Lowe India last month and even made a small stopover at Dentsu Communications before getting completely involved in Doctor Films. The production company will operate from Bangalore and Mumbai.

“I have decided not to join an agency and get into film making,” he said.

Elaborating on his reasons for establishing a production company, Desai said that his growth in the ad world had been closely related to films and film production. “I have been involved in every aspect of film making – from scripting, to production, to sometimes directing. In all, I have done more than 400 films in the last nine years, on Britannia and Levers alone,” he explained.

Not much comes from Desai presently, but throwing some more light on Doctor Films, he said, “In addition to me, Doctor Films has a panel of established and award winning Indian directors. They, too, have worked on some of the biggest brands in the country. Doctor Films offers a combined experience of more than 650 films, an in-depth understanding of agency creatives, and client needs.”

Prior to Lowe, Desai has also worked for Mudra and Saatchi & Saatchi and has handled brands like Lifebuoy, Breeze and Pure It.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...