Top Story

e4m_logo.png

Home >> Media - Others >> Article

Lodestar Universal bags Monster.com in Asia and Middle East markets

02-May-2007
Font Size   16
Share
Lodestar Universal bags Monster.com in Asia and Middle East markets

Based on the work that Lodestar Universal has done in India for Monster.com, the job portal has now decided to award the media duties of its Asia and Middle East businesses also to the Lodestar Universal.

As is known, Monster.com in India is a Rs 20 crore-business and the job portal has aggressive plans for the Asia and Middle East markets. Anamika Mehta, VP, Lodestar Universal, explained that even as the Monster.com business is not yet as big in the other markets as it is in India, the potential is huge, and that is what Lodestar Universal counterparts in other markets is looking to build.

Following this development, the planning and buying of the activities would be decentralised, wherein the area specific offices in Asia and Middle East will take care of the client.

Mehta explained that one factor that may have worked in favour of the agency was the media approach that the agency had taken towards Monster.com. She said, “We have always had a 360-degree approach towards Monster.com. We have also effectively used the association of the client with properties like cricket, and some of the results from this is very encouraging.”

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.