Top Story


Home >> Media - Others >> Article

Lodestar Media appointed media AoR for Bank of Baroda, ad spend Rs 40 crore

Font Size   16
Lodestar Media appointed media AoR for Bank of Baroda, ad spend Rs 40 crore

There is more action coming from Bank of Baroda (BoB) with the banking major consolidating its media duties with Lodestar Media, effective January 1, 2006. As is known, in November 2005, BoB had empanelled five agencies to take care of its creative business, which included Mudra, Euro RSCG, FCB-Ulka, Lintas Personal and Interpublicity. The account is pegged at Rs 40 crore.

Over 50 agencies were part of the initial presentations that BoB had invited in mid-2005. A source in the bank explained, “The decision for the media AoR was based on the presentations done by the five empanelled agencies. The reason we wanted five agencies for the creative side was to ensure competition between these agencies and get the best results but, at the same time, we wanted to benefit on the count of getting media efficiencies as well. Hence, we wanted an AoR, and Lodestar fit the bill completely in this regard.”

Prior to this, the bank’s advertising duties were in the custodianship of Percept H, Maa Bozell and Interpublicity, the media arms of which were taking care of the media requirements. At the time of filing the report, both Lodestar Media and Bank of Baroda officials were not available for comments on the development.

Also see: Bank of Baroda finalises five agencies for Rs 40-crore account


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve