Top Story

e4m_logo.png

Home >> Media - Others >> Article

Lodestar & GroupM to handle Rs 60-70-cr Tata Motors media

19-August-2004
Font Size   16
Share
Lodestar & GroupM to handle Rs 60-70-cr Tata Motors media

Tata Motors’ Rs 60-70 crore media business have been the talk of the town now. As was reported by exchange4media, Tata Motors had decided to part ways with the Tata group to look after its exclusive media needs. This has put in question the buying part of the business as creative and media planning are handled by Lodestar and GroupM's Maxus.

With this separation, however, Tata Motors media buying too is now divided between these agencies corresponding to the brands they presently handle. In context to media buying, Tata Motors was the last to join the group almost a year back. This had led to the consolidation of Tata group’s media buying, which hence became a function handled by the group’s AoR, The MediaEdge.

In the current structure, Lodestar handles the media planning of passenger cars, which include Tata Indica, Indigo and Marina, and FCB Ulka takes care of the creative. Industry sources inform that Lodestar has begun managing the buying function. Similar is the case with Maxus, Mumbai, which handles Tata’s SUVs - Safari and Sumo. O&M is managing the creative side of the business here.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...