lmayam Publications is set to launch their new Tamil daily Dina Cheithi. The newspaper will hit the stands in Chennai and neighbouring districts on September 16 and will be followed by editions in Coimbatore, Madurai and Trichy. Dina Cheithi will be a full colour daily and the initial print order for the Chennai edition will be two lakh copies.
Dina Cheithi is promoted by RA Jebaraj, Managing Director Imayam Television. With two decades of experience and expertise in Electronic and Print Media he was keen to bring out a Tamil daily.
The editorial content of Dina Cheithi aims to appeal to all members of the family and apart from unbiased news, will also work to include contributions from popular authors as well as special supplements on topic of interest from time to time. Films and Sports too will be given high importance.
The editorial team of Dina Cheithi has professionals with four decades experience who have worked with other publications and as News Editors, Editors and Deputy Editors. The sales team is headed by Jayakumar who has more than four decades of experience in Sales and Circulation and has worked with New Indian Express and Dina Karan.
The space selling team is being headed by Paul Anderson who also brings with him two decades of experience having worked with leading publications.
Apart from special features, a daily four page pull-out has been planned for readers in Kanchipuram and Thiruvallur districts.