Lloyd Mathias, President & Chief Marketing Officer of Tata Teleservices, has been elected Chairman of the Media Research Users Council (MRUC). Mathias takes over from Andrey Purushottam, who had resigned from the post. The MRUC Chair is rotated every two years. Purushottam had to cut short his term as Chairman as he moved on from the advertisers’ constituency post his resignation from Mahindra & Mahindra, where he was CEO of Mumbai Mantra.
“Andrey has contributed immensely to MRUC for many years where he served as a Board member, Vice Chairman and Chairman. He has been extremely proactive, devoted and has driven the MRUC vision with passion,” said Bharat Kapadia, Vice Chairman, MRUC.
Welcoming the new Chairman, Kapadia said, “The media industry is passing through a very challenging yet interesting phase and we are looking forward to many enhancements in our offerings. Lloyd, a dynamic and experienced industry player will accelerate the growth under his leadership.”
Mathias has more than 20 years of experience and has been an active member in the MRUC Board. At Tata Teleservices, he heads Marketing, Product Management, Business Development, Alliances and Valued Added Services. He had earlier worked with Motorola and PepsiCo.
On his new role, Mathias said, “I look forward to making MRUC more relevant to advertisers, media planners, the broadcasting and publishing industry – with newer and enhanced offerings.”
MRUC, publishers of the Indian Readership Survey, is a non-profit body that benchmarks and validates media research in India. It is supported and mandated by media owners, advertisers and advertising agencies.