Indian media industry is increasingly finding it difficult to find freshers with basic knowledge of media planning and buying. Taking a step in the direction of filling this need-gap, Lintas' Northpoint Centre of Learning in collaboration with Lintas Media Group is introducing post-graduate programmes in marketing communications.
The full-time course would, as per Sujaya Banerjee, Programme Director, offer, “The unbeatable combination of classroom theory with on-the-job practical experience within the course content. First course of its kind in the country, it is aimed at fulfilling the industry’s requirements for well-qualified and trained media professionals with practical knowledge.”
She also states that as the course is in collaboration with one of the leading media agencies, knowledge imparted would be updated and practical. She states, "As we know of the final deliverables that are required from the course, theory as well as practical lessons would be a step in the right direction."
Theory sessions would be conducted in the picturesque Northpoint campus in Khandala. The seven-course modules are the communication process, media planning theory & practice, media buying and negotiations, media implementation and evaluation, assignment within a media house, assignment with a client company, and the last module would comprise a chosen specialisation.
Practical modules would be implemented immediately after each theory session as continuing live projects within the Mumbai offices of Lintas Group of Companies. Each student would have a mentor within Lintas Media Group to guide him or her.
The first educational year of the course commences on July 4. The course fee for this residential programme is Rs 1 lakh.
Lynn de Souza, Director, Media Group, Lintas, is gung ho about the soon-to-be-introduced course. She stated, “The course is very different from the other courses available in this area--faculty is excellent and the one having hands-on and practical experience of current media practices. The presence would look much beyond theory in the real world of media practices and the presence of guide would make a whole lot of difference. Our knowledge is their experience. What is more, we plan to absorb a number of students from the institute.”
(First appeared on the site on May 14 at 4.30 p.m)