LG, Voltas, Maruti, Nokia, Sony, SBI Card are among the select few that have been voted as most trusted brands as per the Reader’s Digest Trusted Brand 2008 survey. Conducted across eight markets in Asia – Hong Kong, India, Mainland China, Malaysia, the Philippines, Singapore, Taiwan, and Thailand – the survey is carried out by Nielsen Company for Reader’s Digest.
Winners of the survey spanned various categories like air-conditioners, camera/digital camera, car, LCD/plasma TV, personal computer, refrigerator, telecom company, mobile/ cellular phone, mobile service provider and bank. Consumers were surveyed through questionnaires distributed in Reader’s Digest as well as through telephone interviews of randomly selected consumers in the eight markets.
The winners of the Survey are: LG is the platinum winner, while Voltas is the gold winner in the air-conditioners category. Canon, Kodak and Sony are gold winners in the camera/digital camera category. Maruti is the platinum winner, while Honda, Hyundai, and Tata are the gold winners in the automobile category. LG, Samsung and Sony are the gold winners in the LCD/plasma TV category. HP and LG are the gold winners in the personal computer category. Godrej and LG are the gold winners in the refrigerator category. MTNL is the platinum winner in the telecom company category. Nokia is the platinum winner in the mobile/cellular phone category. Airtel is the platinum winner, while Vodafone is the gold winner in the mobile service provider category. ICICI Bank and SBI Card are the gold winners in the banking category.
Reacting to the win, Nirupam Sahay, Chief Marketing Officer, SBI Card, said, “It is a great honour for SBI Card to receive this recognition. We would like to thank our valued customers who voted for us. SBI Card is mission-inspired to ‘make life simple’ for its customers through convenient and customised services. We have spared no efforts to understand our customers, and tried not only to meet their expectations but go beyond them.”