Top Story


Home >> Media - Others >> Article

LG Electronics decides to retain Initiative as media AoR

Font Size   16
LG Electronics decides to retain Initiative as media AoR

Following a multi-agency pitch that led to the consolidation of LG Electronics’ creative account between O&M and McCann Erickson, the organisation was contemplating a media review as well. After talks with reputed agencies, the electronic giant has decided not to change its media AoR. As a result, Initiative continues to hold this Rs 70 crore account in 2004 as well.

Anil Arora, Head – Marketing, LG explains, “We have changed our creative agencies and as regular practise, we were looking at exploring the media arena as well.”

As a result, at that point in time, the possibility of a media pitch was not ruled out. As per Arora, two big agencies even approached LG showing an interest in the media account. However, after discussions, LG has chosen not to change its media custodian.

Arora declares, “We are very satisfied with our media AoR and we will continue with Initiative.” The ad spend for 2004 will be Rs 70 crore, the same as 2003.

Initiative has started the New Year on a good note, bagging the Spykar AoR and retaining the LG account.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...