Kurush Grant, advertiser representative of Audit Bureau of Circulations and Chief Executive of the Tobacco & FMCG Division of ITC Ltd, has been elected as the NRSC Chairman at a meeting of the new Governing Council of the National Readership Studies Council (NRSC). He replaces Pradeep Guha, who was the immediate past Chairman of NRSC.
Grant has held several key industry body positions. He is the immediate past Chairman of the Audit Bureau of Circulations – India, Chairman of the Services Sector Sub-Committee of the Confederation of Indian Industry (Eastern Region), Vice-Chairman of the Indian Society of Advertisers (ISA), and a Director on the Board of King Maker Marketing, USA. He is also on the Executive Committee of the Indian Chamber of Commerce, Kolkata, and the FMCG National Committee of the CII.
As is known, the NRS Council of Management includes representatives from the ABC, INS and AAAI. The ABC representatives include Shobhana Bhartia (Hindustan Times), Anil Kapoor (FCB Ulka Advertising), and Amitabha Datta (The Telegraph).
The INS representatives include H N Cama (Bombay Samachar), Vijay Darda (Lokmat), T Venkattram Reddy (Deccan Chronicle), Jacob Mathew (Malayala Manorama), Pratap G Pawar (Sakal), R Lakshmipathy (Dinamalar), Shailesh Gupta (Dainik Jagran) and Mohit Jain (The Times of India).
The AAAI members are Sam Balsara (Madison Communications), Madhukar Kamath (Mudra Communications), Nagesh Alai (Interface Communications), Jagdip Bakshi (Contract Advertising), Vikram Sakhuja (GroupM), Lynn de Souza (Lintas India), Jeffrey Crasto (MPG India), and Shashi Sinha (Lodestar Universal).
Grant’s involvement with marketing research goes back to the 80s when he worked along with ORG in the computerisation of the then fledgling retail audit. Since then he has been a client of and a developer of marketing research cutting across all major research companies in India and abroad. He is an active proponent of the development of marketing sciences and has lectured on the subject at several business schools.
Grant has been involved in marketing a wide range of products, including cigarettes and other FMCG products of ITC. He has been actively involved in the development of ITC’s new FMCG forays, including foods, garments and retailing.