Top Story


Home >> Media - Others >> Article

Kaydence Media Ventures forms 50:50 joint venture with Voice Publications

Font Size   16
Kaydence Media Ventures forms 50:50 joint venture with Voice Publications

In an effort to capitalise on the growing opportunities of the media sector in Goa, Kaydence Media Ventures has entered into a 50:50 joint venture initiative with Voice Publications Inc, promoters of the ‘Goa Messenger’ magazine, one of Goa’s leading fortnightly magazine.

The JV will explore business opportunities in media, focussing primarily on print, online, mobile and television. Kaydence Media Ventures will be investing over Rs 2 crore with Voice Publications in the first-phase. Initial funding impetus will be utilised to launch ‘Goa Messenger’ as a weekly magazine, launch of the Goa Messenger daily online news portal and launch of a monthly B2B travel magazine aimed at promoting Goa tourism in India and international markets such as Europe, America and the Middle East.

Commenting on the JV, Sigmund Desouza, Proprietor, Voice Publications Inc, said, “The JV now allows us to achieve the goals that we had set for Voice Publications Inc at the outset in 1998. Among them was the mission to provide Goans with information that would help them understand their identity better and to strive towards economic self-sufficiency. It involved producing a top-class Goan periodical and to publish material like guide books, novels, self-help books written by Goan authors and eventually look at the prospects of starting a daily in Goa. Now, with the infusion of capital into the operation, we will be able improve on quality of the product, explore a wider range of marketing initiatives, increase staff strength and grow the distribution and readership base not only in Goa, but try and reach the Goans in India and outside India as well.”

According to Savio Rodrigues, Managing Partner, Kaydence Media Ventures, “Goa is an emerging market with a growing potential for businesses within varied sectors – media being a growth sector of the future. Assessing this potential, we were scouting for partners over the last 18 months to explore business relationships within the media sector. With a common vision in the media sector, similar strong business ethics and equally keen desire to make Goa and its people economically self-sufficient through flow of information and content, Voice Publications Inc with its ‘Goa Messenger’ – now in its 12th year – undoubtedly fit our bill of a partner we were keen to work with.”

Further elaborating, Rodrigues said, “Starting with print media, we have strong intentions to explore opportunities in online, mobile and television mediums of information and content.”

Voice Publications Inc is a self-proprietary publishing house that produces periodicals, guide books, novels, self-help books and CDs.

Kaydence Media Ventures is a partnership firm owned and managed by Savio Rodrigues and Myrtle Rodrigues. The firm focuses on media initiatives in print, online, mobile and television across India and international markets as well.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...