Top Story

e4m_logo.png

Home >> Media - Others >> Article

Kaydence Media Ventures forms 50:50 joint venture with Voice Publications

15-February-2010
Font Size   16
Kaydence Media Ventures forms 50:50 joint venture with Voice Publications

In an effort to capitalise on the growing opportunities of the media sector in Goa, Kaydence Media Ventures has entered into a 50:50 joint venture initiative with Voice Publications Inc, promoters of the ‘Goa Messenger’ magazine, one of Goa’s leading fortnightly magazine.

The JV will explore business opportunities in media, focussing primarily on print, online, mobile and television. Kaydence Media Ventures will be investing over Rs 2 crore with Voice Publications in the first-phase. Initial funding impetus will be utilised to launch ‘Goa Messenger’ as a weekly magazine, launch of the Goa Messenger daily online news portal and launch of a monthly B2B travel magazine aimed at promoting Goa tourism in India and international markets such as Europe, America and the Middle East.

Commenting on the JV, Sigmund Desouza, Proprietor, Voice Publications Inc, said, “The JV now allows us to achieve the goals that we had set for Voice Publications Inc at the outset in 1998. Among them was the mission to provide Goans with information that would help them understand their identity better and to strive towards economic self-sufficiency. It involved producing a top-class Goan periodical and to publish material like guide books, novels, self-help books written by Goan authors and eventually look at the prospects of starting a daily in Goa. Now, with the infusion of capital into the operation, we will be able improve on quality of the product, explore a wider range of marketing initiatives, increase staff strength and grow the distribution and readership base not only in Goa, but try and reach the Goans in India and outside India as well.”

According to Savio Rodrigues, Managing Partner, Kaydence Media Ventures, “Goa is an emerging market with a growing potential for businesses within varied sectors – media being a growth sector of the future. Assessing this potential, we were scouting for partners over the last 18 months to explore business relationships within the media sector. With a common vision in the media sector, similar strong business ethics and equally keen desire to make Goa and its people economically self-sufficient through flow of information and content, Voice Publications Inc with its ‘Goa Messenger’ – now in its 12th year – undoubtedly fit our bill of a partner we were keen to work with.”

Further elaborating, Rodrigues said, “Starting with print media, we have strong intentions to explore opportunities in online, mobile and television mediums of information and content.”

Voice Publications Inc is a self-proprietary publishing house that produces periodicals, guide books, novels, self-help books and CDs.

Kaydence Media Ventures is a partnership firm owned and managed by Savio Rodrigues and Myrtle Rodrigues. The firm focuses on media initiatives in print, online, mobile and television across India and international markets as well.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...