STAR India offices will be all agog with intense action beginning October 5, 2009 and the reason is James Murdoch. The Chairman & Chief Executive of News Corp is reviewing the India operations and is expected to spend a significant part of this week in India.
Needless to say, there were no official comments forthcoming from STAR on Murdoch’s India visit. However, sources close to the development informed that various teams at STAR India had been busy with business specific presentations for Murdoch to review while he is here.
This is Murdoch’s first visit after the regional restructuring of the business, following which he directly controls the Asia broadcasting business of News Corp. STAR India has been one of the strongest and highest contributors to News Corp’s Asia growth and profitability here.
As is known, Murdoch is no stranger to the Indian market. He has been a key part of the growth of STAR India in the early 2000 when he was heading the STAR TV business. Many stakeholders of the company and industry observers have credited James Murdoch for the growth that STAR India had seen in the region. Murdoch has since then been in various responsibilities of News Corp internationally. With this restructuring, he is once again involved directly in the affairs of STAR India and this has raised expectations amongst media observers.