Top Story


Home >> Media - Others >> Article

Jagran Solutions leverages brand through events for clients

Font Size   16
Jagran Solutions leverages brand through events for clients

The next best thing to push a media brand is to expand its activities. The Times Group did it with 360 Degrees, its event firm. Now, Dainik Jagran, the leading Hindi daily, is also looking in a similar direction by handling a lot of high-profile events like film premieres, music shows, road shows, seminars and managing celebrities.

The Jagran group is in fact looking at symbiotic ties by pushing other brands through the ‘newborn’ Jagran Solutions. The idea behind it is to provide services like market research, direct marketing initiatives, events, promotions etc to clients and, in return, Jagran gets the brand leverage through such activities.

“Clients have seen the potential to associate with us because of localised strengths. In BTL, lot of work is outsourced through metro cities and hence clients believe that job accountability is a key issue,” says Bharat Gupta, Director, Marketing. Jagran, using around 180 offices as its backbone, is working in tandem with clients to meet their needs with the specified budget, he says. “The most important thing is that we have trained professionals to handle internal and external assignments,” adds Gupta.

Asked on how Jagran as a brand is leveraging from this, he says, “Dainik Jagran logo is used in all promotions for media and PR coverage during the activation of any promotional campaign for the client. Hence these brands leverage the strength of Jagran for its benefit and clients do understand that without support of local media, no plan can be effective as per client’s marketing plans.”

The big clients associated with Jagran include STAR TV, Sony TV, Fair & Lovely, TVS, Logitech, DOFCO, Linc Plastic and Pens, Lux, HRI, Sunsilk and McDowell. Recently, the event agency took some initiatives to promote HLL’s Lux Orchid across Punjab and Haryana. Amisha Patel and Hrishita Bhatt visited consumer households to promote the brand. “In future we plan to organize a consumer durable exhibition across cities in North India and are also conducting music shows, movie premieres and career workshops,” he says.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video