This July, MindShare shifted its head office in Mumbai to a 'bigger and better' premises. But that's not all that is changing at MindShare. The agency, reportedly, is restructuring its existing human resources as well as making more appointments to meet up the challenges thrown in by the acquisition of two big accounts in recent past - Reliance Infocom and Gillette. Put together, these new businesses are worth approximately Rs 60 crore. Ashutosh Srivastava, Managing Director, MindShare India says, "Both are very exciting businesses to work with, and are very large accounts for us."
Gillette, the latest addition to the MindShare is an outcome of the global realignment of the account from McCann Erickson to WPP media. When asked if the account move would lead to major changes in media strategy, Srivastava states matter of factly, "It is too early to say, but a key task would be to help expand the categories and grow the market rapidly. Media strategy will be geared to achieve this objective".
Meanwhile, MindShare Fulcrum, the division that exclusively handles Unilever account, is also reportedly going through a restructuring process. According to sources, the agency plans to do without a replacement for Sandeep Tarkas, who handled the account in India hands on till about a week back. As reported by exchange4media earlier, Tarkas will now be joining recently started India operations of Media Planning Group (MPG) belonging to Havas communications.
Sources claim that Vikram Sakhuja, Managing Director, MindShare Fulcrum, South Asia will be directly handling the India operations, and the staff is being restructured to fit into the new plan. However, according to Sakhuja, though restructuring is taking place, no decisions have been made yet. Says he, "We are still in the process of reviewing plan for the next year. Continuous restructuring is a part of the business these days. Of course, we want to be the leanest and meanest but we have not yet made up our minds as to who will be replaced and who will get additional responsibility."
Incidentally, while HLL has been talking of focusing on hair care category in a big way, the commercials for the same are far and scarce to come by on television - specially, so for Sun Silk. Does it indicate a major change in the communication strategy for Levers' hair care brands? Sakhuja reluctantly admits, "Of course, it is a part of the larger design", But refuses to give any further details.