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It’s time for dinner diplomacy for Broadcasters

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It’s time for dinner diplomacy for Broadcasters

With their hopes dashed by the Budget, it’s time for dinner diplomacy once again. Broadcasters are planning to carry their demands and grudges to Information and Broadcasting minister Sushma Swaraj. The setting: An informal dinner meeting.

Last September, the apex body for broadcasters — Indian Broadcasting Foundation (IBF) — had hosted a similar dinner for the minister in the capital. Just six months down the line, the dinner is being repeated, only the venue has been shifted to Mumbai.

According to sources, on March 14, over 50 players from the broadcasting world plans to discuss issues as wide-ranging as service-tax on broadcasters, the Communication Convergence Bill, conditional access system to TV channels, cable piracy, digital terrestrial transmission, a museum of broadcasting and promotion of Indian programmes globally.

Scheduled just ahead of the mega media-entertainment event, Frames 2002, broadcasters expect to roll out their main agenda at the March 14 dinner. The 5 per cent service tax has kept the broadcasters worried, and that may be the main issue for discussion with the minister.

Source: Financial Express


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