Top Story


Home >> Media - Others >> Article

It’s not just ‘Champions League’ for IPL teams

Font Size   16
It’s not just ‘Champions League’ for IPL teams

With India all set to host the inaugural edition of T20 Champions League 2009, which is scheduled to be held in Delhi, Bangalore and Hyderabad from October 8-23, 2009, takes a look at how two IPL teams – Delhi Daredevils and Deccan Chargers – are looking at the much talked about League.

While Deccan Chargers, owned by Deccan Chronicle, sees the T20 Champions League tournament as a preparation for IPL3, Delhi Daredevils, owned by GMR Group, sees its preparation for the T20 League as all about putting the team together.

which will activate its ‘Members Club’ that was launched in March this year however did not take off because of the tournaments movement to South Africa. The club is said to offer several benefits, including discounts on match tickets, attending team practices and even being allowed to meet the players after matches.

Vidur Naik, Marketing Manager, Delhi Daredevils, said, “Our preparation for the Champions League 2009 is also about finding new partners and generating more revenues. We will be activating our ‘members club’, which did not take off well because of IPL2 being shifted to South Africa, nevertheless with Champions League being held in India, we can expect the local support. In fact, this holds far greater interest for the IPL teams than the foreign domestic teams, not just for Indians, but also cricket fans beyond India.”

The Delhi Daredevils’ ‘members club’ is said to offer several benefits, including discounts on match tickets, attending team practices and even being allowed to meet the players after matches.

Naik further said that there had been no change in their sponsors, who were the same as the ones during the IPL2, however the IPL franchise was scouting for long term sponsors. Hero Honda continues to be the title sponsor for the team.

Venkat Reddy, Director - Operations, Deccan Chargers Sporting Ventures Ltd, said, “At Deccan Chargers, we see Champions League T20 as an eye opener for IPL3, as this tournament will only prepare us for the third season of IPL, which is scheduled to be held in March 2010.”

While the telecast rights are exclusively with ESPN-Star Sports, the Champions League T20 would be christened ‘Airtel Champions League Twenty20’. It is said that there will be a total of 12 teams from seven test playing nations taking part in the inaugural edition. The 16-day League will have a total of 23 T20 matches. The tournament would be played across three venues – Bangalore, Delhi and Hyderabad. India will host the T20 Champions League jointly held by cricketing boards of India, Australia and South Africa.

Other T20 2009 domestic finalists and winners from around seven countries include, Victorian Bushrangers and New South Wales Blues from Australia, Cape Cobras and Diamond Eagles from South Africa, Otago Volts from New Zealand, Trinidad and Tobago from West Indies and Wayamba from Sri Lanka.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean