INX Media and INX News, the broadcast venture promoted by Indrani Mukerjea, has assigned CMCG India to support its strategic corporate PR activities. It will initially launch three channels: 9X, a Hindi entertainment channel; 9XM, a youth music channel; and NewsX, an English News channel.
Mukerjea said, “We are delighted to appoint CMCG India. They have unmatched expertise and experience in the broadcast and entertainment field and I’m sure they will be able to support INX’s corporate PR initiatives on a long term basis.”
CMCG India has worked closely with well-known brands in the media and entertainment sector, including Turner International, ESPN, HBO, STAR India, NDS, POGO, Balaji Telefilms, Cartoon Network, Sahara One and CNN International.
Samir Kale, Managing Director, CMCG India, said, “We are delighted to be working with a broadcast enterprise that has innovation, commitment to quality, transparency and a 21st century mindset as its core values.”
Established in 1994, CMCG India has a tie-up with Ruderfinn Inc and The Hoffman Agency to provide global support network.