ACNielsen has acquired San Francisco-based Telephia Inc, a consumer research company for the telecom and mobile media. This transaction will accelerate ACNielsen’s strategy to provide clients with the accurate analysis of consumer behaviour and media.
The terms of the transaction between the two private companies – subject to regulatory approval and expected to close in the third quarter – have not been disclosed.
This acquisition will also help ACNielsen gain an entry into measurement services, and the opportunity in the mobile content delivery industry, with telecom and media having converged.
Susan Whiting, Executive Vice-President of The Nielsen Company, said, “As media content increasingly moves from television to the personal computer to the ‘third screen’ of the mobile device, it is essential that we measure all platforms. Combining Nielsen’s worldwide strengths and measurement expertise with Telephia’s cutting edge research and measurement capabilities in the mobile content arena expands our capabilities in the vital, high-growth telecom and mobile media markets. Building on the compatible strengths of both companies enables us to provide more complete consumer insights to clients around the world.”
Whiting added, “Telephia’s strong management team has built a company with a powerful base of clients, leading measurement technology and sought after research that complements our own. This is a strategic, high growth opportunity that enhances Nielsen’s existing capabilities, strengthens our business and delivers even more of the intelligence our global customers need to succeed.”
“The Telephia team is very excited to be joining The Nielsen Company,” said Sid Gorham, President and CEO of Telephia. “With access to all the expertise, complementary products, and global resources of The Nielsen Company, Telephia will be able to better serve clients in the rapidly evolving telecom and mobile media markets,” he added.