Top Story

e4m_logo.png

Home >> Media - Others >> Article

International: Nielsen acquires consumer research Co Telephia

17-July-2007
Font Size   16
International: Nielsen acquires consumer research Co Telephia

ACNielsen has acquired San Francisco-based Telephia Inc, a consumer research company for the telecom and mobile media. This transaction will accelerate ACNielsen’s strategy to provide clients with the accurate analysis of consumer behaviour and media.

The terms of the transaction between the two private companies – subject to regulatory approval and expected to close in the third quarter – have not been disclosed.

This acquisition will also help ACNielsen gain an entry into measurement services, and the opportunity in the mobile content delivery industry, with telecom and media having converged.

Susan Whiting, Executive Vice-President of The Nielsen Company, said, “As media content increasingly moves from television to the personal computer to the ‘third screen’ of the mobile device, it is essential that we measure all platforms. Combining Nielsen’s worldwide strengths and measurement expertise with Telephia’s cutting edge research and measurement capabilities in the mobile content arena expands our capabilities in the vital, high-growth telecom and mobile media markets. Building on the compatible strengths of both companies enables us to provide more complete consumer insights to clients around the world.”

Whiting added, “Telephia’s strong management team has built a company with a powerful base of clients, leading measurement technology and sought after research that complements our own. This is a strategic, high growth opportunity that enhances Nielsen’s existing capabilities, strengthens our business and delivers even more of the intelligence our global customers need to succeed.”

“The Telephia team is very excited to be joining The Nielsen Company,” said Sid Gorham, President and CEO of Telephia. “With access to all the expertise, complementary products, and global resources of The Nielsen Company, Telephia will be able to better serve clients in the rapidly evolving telecom and mobile media markets,” he added.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...