Top Story


Home >> Media - Others >> Article

International: Nielsen acquires consumer research Co Telephia

Font Size   16
International: Nielsen acquires consumer research Co Telephia

ACNielsen has acquired San Francisco-based Telephia Inc, a consumer research company for the telecom and mobile media. This transaction will accelerate ACNielsen’s strategy to provide clients with the accurate analysis of consumer behaviour and media.

The terms of the transaction between the two private companies – subject to regulatory approval and expected to close in the third quarter – have not been disclosed.

This acquisition will also help ACNielsen gain an entry into measurement services, and the opportunity in the mobile content delivery industry, with telecom and media having converged.

Susan Whiting, Executive Vice-President of The Nielsen Company, said, “As media content increasingly moves from television to the personal computer to the ‘third screen’ of the mobile device, it is essential that we measure all platforms. Combining Nielsen’s worldwide strengths and measurement expertise with Telephia’s cutting edge research and measurement capabilities in the mobile content arena expands our capabilities in the vital, high-growth telecom and mobile media markets. Building on the compatible strengths of both companies enables us to provide more complete consumer insights to clients around the world.”

Whiting added, “Telephia’s strong management team has built a company with a powerful base of clients, leading measurement technology and sought after research that complements our own. This is a strategic, high growth opportunity that enhances Nielsen’s existing capabilities, strengthens our business and delivers even more of the intelligence our global customers need to succeed.”

“The Telephia team is very excited to be joining The Nielsen Company,” said Sid Gorham, President and CEO of Telephia. “With access to all the expertise, complementary products, and global resources of The Nielsen Company, Telephia will be able to better serve clients in the rapidly evolving telecom and mobile media markets,” he added.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.