Amitabh Bachchan has clinched a deal with the France-based company, Robertet, for launching perfumes called Amitabh for Her and Amitabh for Him, the two high-end brands will be launched around the world in the month of September.
According to industry sources, Bachchan returned from France recently after approving the fragrance the company created for the brand. It took the perfume creator almost a year to develop a scent that would suit his character and personality. The size and shape of the bottle has also been finalised.
According to sources the offer to launch a brand of perfumes named after him came when Bachchan was regaining popularity during the days of Kaun Banega Crorepati (KBC). Post-KBC, the actor suddenly became the darling of the advertising industry, and managed to make Rs 30 crore just out of brand endorsements. Although Robertet has not paid Bachchan any sum for using his name, the star is likely to get a royalty from the sales.
The $250 million Robertet, a major in flavours and fragrances, has started operations in India. It is targeting India and China as the major markets to augment the group’s position in Asia. The company has appointed actress Zeenat Aman as its brand ambassador.
Bachchan is the fourth Indian celebrity after Zeenat Aman, Shah Rukh Khan and Lata Mangeshkar, to have a perfume named after him.
Source: Business Standard