Initiative has won media accounts for MTNL, Gemini Oils and DHFL. The combined billings of these three businesses are to the tune of Rs 40 crore. MTNL account is bagged along with SSC&B Lintas, which would handle the creative. Creative for Parakh Foods brand Gemini Oils would be under Quadrant Communications care, while DHFL is an AOR.
Kartik Iyer, President, Initiative is thrilled with the recent wins. "We will strive to make the businesses benefit tremendously from our commitment to provide not just effective planning but a knowledge-based offer that is sure to augment the market objectives of each of the brands. I feel certain that our commitment as partners for ultimate success, through effective value based insight, strong logistic support and intelligent media solutions will strengthen the brand teams' efforts tremendously," he said.
His views are endorsed by Lynn De Souza, Director Media Services, Lintas Media Group, "The year has started positively. Whilst the excitement of new business is always reason to celebrate, I think our single-minded approach to ensure more impactful growth opportunities for brands is what we thrive on. I look forward to more work from our stable that will make an indelible imprint in the businesses of our clients and also establish our uncompromising commitment to a value based offer."
These businesses have brought the cumulative wins for Lintas Media group this week to Rs 65 crore.