Top Story

e4m_logo.png

Home >> Media - Others >> Article

Initiative bags media accounts for MTNL, Gemini Oils and DHFL worth Rs 40 cr

18-February-2005
Font Size   16
Initiative bags media accounts for MTNL, Gemini Oils and DHFL worth Rs 40 cr

Initiative has won media accounts for MTNL, Gemini Oils and DHFL. The combined billings of these three businesses are to the tune of Rs 40 crore. MTNL account is bagged along with SSC&B Lintas, which would handle the creative. Creative for Parakh Foods brand Gemini Oils would be under Quadrant Communications care, while DHFL is an AOR.

Kartik Iyer, President, Initiative is thrilled with the recent wins. "We will strive to make the businesses benefit tremendously from our commitment to provide not just effective planning but a knowledge-based offer that is sure to augment the market objectives of each of the brands. I feel certain that our commitment as partners for ultimate success, through effective value based insight, strong logistic support and intelligent media solutions will strengthen the brand teams' efforts tremendously," he said.

His views are endorsed by Lynn De Souza, Director Media Services, Lintas Media Group, "The year has started positively. Whilst the excitement of new business is always reason to celebrate, I think our single-minded approach to ensure more impactful growth opportunities for brands is what we thrive on. I look forward to more work from our stable that will make an indelible imprint in the businesses of our clients and also establish our uncompromising commitment to a value based offer."

These businesses have brought the cumulative wins for Lintas Media group this week to Rs 65 crore.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...