Top Story


Home >> Media - Others >> Article

Initiative bags Classic, PC Chandra, IIHT for business worth Rs 25 crore

Font Size   16
Initiative bags Classic, PC Chandra, IIHT for business worth Rs 25 crore

Initiative, the media arm of Lintas Media Services, has added three new businesses in the last week. The agency has added Classic polo shirts in the Bangalore office and PC Chandra Jewellers in the Kolkata office. Including the media part of the business that comes with the full business win of Indian Institute of Hardware Technology (IIHT), the agency has added a total business of Rs 25 crore in the last month.

Commenting on the wins, Lynn de Souza, Director, Media Services, Lintas Media Group, said, "With PC Chandra, our presence in the East is strengthened and Bangalore is honoured to have been selected by these two accounts."

Initiative's President Kartik Iyer observed, "The efforts of the teams in Bangalore led by Joydeep Raha and Kolkata by Mahesh Motwani have been exemplary. We will strive to make each of these businesses benefit tremendously from our commitment to provide not just effective but also knowledge based planning. With our value based insight, strong logistic support and intelligent media solutions we hope to vastly strengthen the brand teams' efforts."

The Lintas Media Group includes Initiative, the flagship brand, Insight, set up in 2004 especially to meet new business challenges and emerging markets, Interactions, and Intellect, a specialist research unit dedicated to homing and conveying knowledge within the group.

The other clients of the group are Maruti Udyog, Bharat Petroleum, Bajaj Auto, ITC, UTI, Idea Cellular, MRF, Eveready, Reynolds, Enamor, Saint Gobain, Revlon, Bombay Dyeing, Siemens, amongst others.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.