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Initiative bags Classic, PC Chandra, IIHT for business worth Rs 25 crore

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Initiative bags Classic, PC Chandra, IIHT for business worth Rs 25 crore

Initiative, the media arm of Lintas Media Services, has added three new businesses in the last week. The agency has added Classic polo shirts in the Bangalore office and PC Chandra Jewellers in the Kolkata office. Including the media part of the business that comes with the full business win of Indian Institute of Hardware Technology (IIHT), the agency has added a total business of Rs 25 crore in the last month.

Commenting on the wins, Lynn de Souza, Director, Media Services, Lintas Media Group, said, "With PC Chandra, our presence in the East is strengthened and Bangalore is honoured to have been selected by these two accounts."

Initiative's President Kartik Iyer observed, "The efforts of the teams in Bangalore led by Joydeep Raha and Kolkata by Mahesh Motwani have been exemplary. We will strive to make each of these businesses benefit tremendously from our commitment to provide not just effective but also knowledge based planning. With our value based insight, strong logistic support and intelligent media solutions we hope to vastly strengthen the brand teams' efforts."

The Lintas Media Group includes Initiative, the flagship brand, Insight, set up in 2004 especially to meet new business challenges and emerging markets, Interactions, and Intellect, a specialist research unit dedicated to homing and conveying knowledge within the group.

The other clients of the group are Maruti Udyog, Bharat Petroleum, Bajaj Auto, ITC, UTI, Idea Cellular, MRF, Eveready, Reynolds, Enamor, Saint Gobain, Revlon, Bombay Dyeing, Siemens, amongst others.


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