Continuing with the trend of the last three years and widening the gap with other companies, Infosys maintains its top position in the Corporate Reputation Index, according to the ACNielsen Corporate Image Monitor (CIM) 2005. ICICI Bank, which was in the ninth position last year, has climbed up to the fourth position in 2005. CIM is an annual syndicated study by ACNielsen ORG-MARG, specially designed to help corporates benchmark their own performance with other similar corporate stalwarts.
Along with Infosys, the other two IT players – TCS and Wipro – also feature in the top five ‘most favourable companies’ among the stakeholders. Auto major Maruti has improved its position from sixth ‘most favourable company’ in 2004 to the second position in 2005.
This unique report about 20 top corporates is designed to provide the leaders of these corporates with an accurate, impartial, and timely reading of stakeholders’ mood regarding the important issues pertaining to the company. It helps towards understanding and enhancing the future strategic direction for the company. The survey polls various segments like policy makers, media, financial community, investors, talent pool, corporate executives and corporate elite across seven largest metros.
Commenting on the sixth year of the CIM, Prasenjit Das, Associate Director, ACNielsen ORG MARG, said, “From this year, a new dimension – Corporate Social Responsibility (CSR) – has been added to the report. CSR as a concept is gaining importance within India and around the globe. The promotion of CSR is an important attribute that can help support companies’ other policy priorities, including improving companies’ innovation performance, employment growth, and income growth. This year Infosys, Tata Motors and Tata Steel with all their work for the social sectors emerged as the corporates perceived to be most focused on their CSR initiatives.”
On the perception of the future of companies, three of the top four companies are from the IT sector. “Backed by the positive growth outlook of the Indian economy, Indian companies are gaining more share in the global market scenario. Across the world it is now an accepted fact that India has a huge talent pool when it comes to anything related to IT. With more and more jobs opening up, this sector truly holds the most promising future for youngsters,” added Das.
The selection of companies for the survey is made among listed companies based on three parameters – Market Capitalization (ET percentage), Sales (Net of Excise) and Assets. The survey furnishes a comprehensive understanding of stakeholders’ perceptions about the quality of products and services, company vision and strategy, management style, human resource and investment worthiness.