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Others Indy’s 2007: Direct marketing is the way forward for brands, says Ashutosh Bishnoy

Indy’s 2007: Direct marketing is the way forward for brands, says Ashutosh Bishnoy

Author | Jagadeesh Krishnamurthy | Saturday, Jan 13,2007 9:09 AM

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Indy’s 2007: Direct marketing is the way forward for brands, says Ashutosh Bishnoy

Indy’s, an award function constituted to award excellence in mass communication, was held on January 12, 2007 in Mumbai and had some of the major personalities from the media, advertising and marketing industry come together. The awards function was preceded by a seminar on ‘Trends in Marketing, Advertising and Public Relations’.

Speaking on the topic, Prof Sushi Bahl, Director, Indira School of Communication, talked about the various ranges of media coming up in the country and also mentioned about the invasion of media into our lives.

Ashutosh Bishnoy, Publishing Director, Reader’s Digest, remarked, “Direct marketing is the way forward for brands”, and explained about how it had helped Reader’s Digest. In his presentation, he also talked about the explosion of media and the growth of new media in the country.

Talking about the growth of brand DNA in Mumbai, Pramod Dabke, GM-Marketing, DNA, explained the various communications employed by the company during the launch, which helped the paper achieve the status it had today.

Ashwani Singla, CEO, Genesis/Burson-Marsteller, talked about the growth of new media in the country and how the Internet could be used as a great listening post to know more about the brand and convey the messages.

Ajay Chandwani, CEO, PerceptH, in his presentation, explained the power of impact and exaggeration in advertisements by showing some international as well domestic advertisements. The Indian advertisements showcased included the Happydent White and Xbox 360 commercials, while some advertisements of Honda and Sony were featured in the international section.

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