V Ramani, one of the first names to have been associated with the digital space in India, passed away on August 1, 2012 afternoon. Ramani had been admitted to the hospital on July 30 and was said to be critical.
“Personally I am feeling very sad for Ramani, as he is one of the founders of Internet Mobile Association of India and also is our industry veteran. He is also the founder of one of the digital media agency called Mediaturf. Based on his ideas today we have various digital media platforms, so it is really depressing and sad news for all of us,” said Subho Ray, President, Internet & Mobile Association of India.
Ramani, who had graduated with a mathematics degree from KJ Somaiya College in Mumbai started his advertising career in 1982 with Lintas. Prior to that, he had taught actuarial sciences at LIC. At the time, he was working on Unilever brands. He moved on in December 1989 to join McCann Erickson in Delhi as its Director for media planning and buying. From McCann, Ramani was headed to Ulka and then in 1993, he joined Contract Advertising.
Ramani is the pioneer in starting Mediaturf, slowly moving to Connecturf and then Ignitee. In November 2011, Ramani had fresh news for the industry, when he launched another venture Parietal in partnership with Harminder Datta, who was formerly Chief Strategy Officer at Ignitee with the aim to bring consumer focused planning back to the media industry.