Media analysts and observers may be in a hurry to write off the fate of magazines as media vehicles, at least in the case of some genre, but the Association of Indian Magazines (AIM) believes that the medium has much more to it than what is being seen and discussed today. The Association has organised the Indian Magazines Congress to focus on the benefits that magazines as a medium offer to advertisers today and the role that the medium plays in the Indian media scenario.
The two-day conference kicks off in Delhi on October 30, 2006. The conference would begin with a welcome address by Ashish Bagga, CEO, Living Media India Ltd, and Chairman, Periodicals & Magazine Committee, INS and President AIM. This would be followed by a keynote address and an interactive session with I&B Minister P R Das Munsi.
Some of the sessions of the first day include, ‘The Future of Magazines’, which has speakers like Aroon Purie, India Today Group; Vinod Mehta, Outlook Group; Donald Kummerfeld, FIPP; and Jacob Mathew, Malayala Manorama. T N Ninan will moderate the session.
Another interesting session will be on ‘Winning editorial strategies in today’s digital environment’. The panelists in this session include Shankar Iyer, India Today; Shefalee Vasudev, Marie Claire; Anurag Batra, Impact/Pitch; and Shyam Malhotra, Cybermedia.
Other topics that will come under the scanner on day one include ‘Powering growth strategies for magazines in English and Indian languages’, ‘Mass to Niche: Strategies for success for today and tomorrow’, ‘How the world views the Indian Magazine opportunity?’ and ‘Licensing to JVs; Courtship to Marriage: Successful Indian case studies’.
Some of the speakers tackling these topics include Paresh Nath, Delhi Press; Mahesh Peri, Outlook Group; Ashish Bagga, India Today Group; Pramath Sinha, ABP Group; Ashutosh Bishnoi, Reader’s Digest; Shefalee Vasudev, Marie Claire; Hormazd Sorabjee, Haymarket; Archana Pillai, Ogaan; B. Srinivasan, Anand Vikatan; Mike Brennan, Reader’s Digest; Carel Limburg, Axel Springer; Tim Pinnegar, The Economist; and Russ Haderer, BPA.
Day two of the conference will begin with a session on ‘Driving Growth of Magazines through Policy initiatives initiated by the Government of India’, followed by a session on ‘Leveraging magazines successfully with consumers and advertisers’. The panelists of this session are Malcolm Mistry, India Today; Pheroza Bilimoria, Business India; R Rajmohan, Outlook; and Pavan Varshnei, Men’s Health.
Other interesting to be covered on the second day include ‘Subscriptions Vs Single copy (Newsstand Sales) – What works?’, ‘Sustainable digital strategies for content, creation and delivery, customer acquisition and engagement for driving a successful business model’, ‘“Magazines more engaging and cost-effective than other media forms” – a media user’s perspective’, ‘Leveraging the B2B opportunity in Indian Magazine Publishing’ and ‘Readership trends and opportunities:- Insights and Learnings from Readership Research’.
Speakers include Regina Ng, Time Inc.; Sanjeev Beckaya, Outlook Group; Vivek Gaur, India Today Group; Ashish Chadda, Reader’s Digest; Rohit Saran, Money Today; Ashish Kashyap, MIH Group; Deepender Sehajpal, Media Estate; Sam Balsara, Madison Media; Alok Bhardwaj, Cannon; Lynn de Souza, Initiative Media; Tarun Joshi, Brand House Retails; Prakash Iyer, Infomedia; Pradeep Gupta, Cybermedia; M Jasubhai, Jasubhai Digital Media; and Bringi Dev, IDG.