The Indian entertainment industry is hot and happening with several international studios showing keen interest. The role of Indian cinema in the global market was established with two separate announcements within a span of two days.
Sony Pictures Entertainment (SPE) and Sony Pictures Releasing of India have announced a collaboration with well-known director Sanjay Leela Bhansali to co-produce Sony’s first Hindi film, ‘Saawariya’.
To add flavour, Percept Picture Company (PPC) has also announced its plan to take Indian cinema global. As part of this initiative, PPC has entered into a long-term business relationship with another well-known Indian director Ram Gopal Varma, who will make his international directorial debut with the movie titled ‘Within’.
The announcements state the importance of India in the global marketplace. “India has a rich and a prolific film history, and we at Sony Pictures recognise the potential and importance of the Indian market and welcome the opportunity to team up with the film industry in India. This is a defining moment for us as a company and for filmmakers, artists and audiences in India as well,” said Michael Lynton, Chairman and CEO of SPE.
Shailendra Singh, Joint MD, Percept Holdings, added, “Indian talent can add tremendous value to international projects and vice-versa. Our vision, combined with our high value network, gives us an edge in recognising opportunities and porting resources globally within the entertainment space.”
The green-lighting of a Hindi film by a major Hollywood studio is, in fact, a momentous landmark for the Indian motion picture business. This historic co-production encourages the integration of two of the world’s biggest and dynamic film production communities and offers an excellent opportunity for the enormous talent in India to interact with a premiere Hollywood studio.
As the market for Indian cinema continues to grow internationally, SPE’s vast global network will allow Indian film producers to showcase their work outside the home market and acquire greater exposure for their films.
Percept’s Singh had a point to make regarding the Hollywood studios’ interest in the country’s talent. He said, “It is important for us to take our cinema to the world than wait for Hollywood and other foreign studios to come to India. It is important for us not to allow the international players to rule our cinema.”