Sameer Nair, COO, STAR India, is the chairman for India Brand Summit 2006 which is expected to give a new definition to brand building and marketing. The India Brand Summit, a non-profit making initiative, is one of the largest forums where brand managers, marketing heads, advertising and media professionals have an interface with industry. Next year’s summit will focus on ‘Real brands, real marketers, real solutions’.
The two-day India Brand Summit 2005, held in Mumbai on September 30 and October, revolved around the theme of ‘Integrating Brand Management & Corporate Strategy. Chaired by Naina Lal Kidwai, Deputy CEO, HSBC, the summit dwelt on topics like corporate social responsibility and corporate governance, role of brands in the wake of price wars, how to market to women of India, creating unique brands that stick in customer’s mind, among others.
Besides issues like the power of television, Indian sports and cinema heroes as brand marketing tools were also discussed.
Launched more than a decade ago, the India Brand Summit hosts the awards for Brand Excellence and awardees are selected by a high-powered jury. Over the past few years, the summit has been chaired by eminent personalities like Deepak Parekh, Chairman of HDFC, J.J. Irani, former TISCO Managing Director, the late A. Singh of Ranbaxy, S.M. Datta, former HLL chairman, K.K. Norhia of Crompton Greaves, Ganesh Natarajan of Zensar, and Rajeev Karwal, former MD, Electrolux Kelvinator.