India, one of the most inimitable, incomparable travel destinations in the world, has been ranked No 5 among the Top 10 world destinations by some of the most sophisticated and avid travellers.
Prestigious travel magazine Conde Nast Traveller UK, represented by Mediascope Publicitas in India, announced the Annual Readers’ Travel Awards 2005 in the current issue, which hit the stands this week.
Renuka Choudhary, Minister of State for Tourism, said, “India is the fastest growing tourism destination. Conde Nast’s recognition confirms India’s growing stature.”
Speaking on India’s success, Joint Secretary, Ministry of Tourism, Government of India, Amitabh Kant, said, “Opening of Indian skies and the Incredible India campaign have positioned India as a top travel destination. In a short while, India will emerge as the world’s No1 destination.”
India had other significant successes as well. Ananda Spa in the Himalayas was ranked No 1 in the ‘Overseas Destination Spas’ category. In the Overseas Leisure Hotels category in Asia and the Indian subcontinent, the Oberoi Group had two entries – the Oberoi Rajvilãs, Jaipur ranked No 1, and the Oberoi Vanyavilãs, Ranthambore, a new entrant, was ranked No 9. In the overall list of 10 of the ‘Best of the Best’, Ananda Spa ranked No 2, while the Rajvilãs was ranked No 7.
Sarah Miller, Editor, Conde Nast Traveller UK, said, “I’m thrilled that India has done so well in Conde Nast Traveller’s Readers’ Travel Awards. It proves India’s increasing popularity as a destination. And in addition to all the riches the country has to offer, several of its hotels have performed strongly as well, indicating that India is increasingly important to the discerning luxury traveller.”
Kate Slesinger, Publisher, Conde Nast Traveller UK, added “I couldn’t be more delighted to see India move up by one place to the fifth favourite holiday destination for Conde Nast Traveller readers in this year’s Readers’ Travel Awards poll. India’s success story is gathering momentum, thanks to the combined efforts of the Indian Tourism Board and the support of individual states. With Conde Nast Traveller’s circulation at an all-time high, India has been wise to focus its marketing programme on this very influential sector of the British travelling public. We look forward to an even better performance in next year’s awards.”
Ashutosh Khanna, Chief Operating Officer, Grey Worldwide, the agency behind the Incredible India campaign, added, “We are absolutely delighted to be part of the team in making Brand India more desirable to audiences globally. Coming on the heels of the Incredible India campaign’s gold award at the PATA awards, the ratification from Conde Nast is very satisfying. I would like to congratulate everyone at the Ministry of Tourism and thank them for allowing us to be their partner.”