Top Story

e4m_logo.png

Home >> Media - Others >> Article

India’s media ad market estimated at Rs 163 billion in 2006: AdEx India report

19-January-2007
Font Size   16
India’s media ad market estimated at Rs 163 billion in 2006: AdEx India report

The media ad market in India stood at Rs 163 billion in 2006 as compared to Rs 132 billion in 2005 as per an annual report titled ‘ADEX India: Ad Industry Outlook 2006’ compiled by AdEx India, a division of TAM Media Research. The largest share of this pie is dominated by print (48 per cent), followed by television (41 per cent), together accounting for 89 per cent of the media ad pie. OOH, which is seen as the promising space in media, claims a share of 6 per cent.

Though the year 2006 saw a boom in the radio industry with several players entering the market, the year saw radio with only a 3 per cent share of the total media ad market. Following this were cinema and the Internet where both claimed 1 per cent each of the total pie.

A comparative analysis of the advertising revenues in 2005 and 2006 shows that in 2006 revenues estimated were 48.2 per cent in print, while in 2005 the share stood at 47.9 per cent. Interestingly, the revenue in TV was 41 per cent in 2005 whereas in 2006 it had dipped slightly to 40.6 per cent.

Advertising revenue garnered in 2005 in radio was 2.4 per cent, which stood at 3.1 per cent in 2006. OOH garnered a revenue share of 6.8 per cent in 2005, whereas in 2006 it was 6.1 per cent. In cinema, 2005 saw advertising revenues at 1.1 per cent, which was estimated 1 per cent in 2006. Also, Internet which stood at 0.8 per cent in 2005, the advertising revenue estimated in 2006 in this space was 1 per cent.

The ad revenue growth rates indicate that in 2006 it rose to 23.4 per cent as compared to a mere 14.1 per cent in 2005. Ad revenue growth across media vis-à-vis 2006 and 2005 indicates that while radio grew at 58 per cent, it was followed closely by Internet at 52 per cent. TV and Press stood at 22 per cent and 24 per cent, respectively, while cinema and OOH both grew at 10 per cent each.





Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign