Top Story


Home >> Media - Others >> Article

Independent regulator for broadcasting sector: Jaipal Reddy

Font Size   16
Independent regulator for broadcasting sector: Jaipal Reddy

The new Information and Broadcasting Minister, Mr S. Jaipal Reddy, is no fresher to the sector. And for starters, he intends setting up a separate regulator for the broadcasting sector. Currently, the telecom watchdog, the Telecom Regulatory Authority of India (TRAI) is monitoring the broadcasting sector as well. Along with this, the new Minister also wants to ensure the autonomy of Prasar Bharati Corporation.

Speaking to newspersons after assuming charge of the I&B Ministry, Mr Reddy said, "Six years back, I had taken two important decisions. One was to operationalise the Prasar Bharati Act with the view to give functional autonomy to Doordarshan and All-India Radio and two, introduction of the Broadcasting Regulatory Authority (BRA) Bill."

He said that the BRA was essential, as the TRAI has been functioning on an ad hoc basis and that there was need for a full-time regulator. The regulatory authority would be set up on lines of international monitoring agencies such as the Federal Communications Commission (FCC). A law in regard to the regulatory authority would be mooted at the earliest.

On the controversial issue of implementation of the conditional access system (CAS), Mr Reddy said that a political consensus would have to be evolved. The Congress and the Left parties had opposed the CAS rollout under the BJP-led National Democratic Alliance (NDA).

"There are problems with CAS, problems with direct-to-home (DTH) broadcasting and FM radio. We will have to look into all these issues," Mr Reddy said.

"There are explosive disputes among the industry stakeholders and issues relating foreign equity caps. All these are policy issues for which there is need for consensus," he added.

Maintaining autonomy of the Prasar Bharati is high on the new Minister's agenda. "The functioning of a public broadcaster is very different from those of a private channel. The public broadcaster has to keep the larger social goal in view," he added.

The new Government is also not in favour of moral policing. Mr Reddy said, "I am liberal but not a libertine." He added that there is a need to draw a line between liberty and obscenity.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...