The changing environment calls for a different approach in marketing initiatives and achieving desired results. To address this subject and to keep ahead of the times, IMPACT, the weekly from exchange4media group, has invited renowned international speaker Bob Kuperman, President and CEO, DDB New York to give an insight on his experiences.
Christened as IMPACT One on One and presented by Dainik Bhaskar, the event will take place on Thursday, April 7, 2005, at the Taj Ambassador, New Delhi. The evening will witness Kuperman sharing his knowledge and expertise, followed by a one-to-one interaction with the audience.
At this unique industry platform, Kuperman will speak about "The state of the States." The subject deals with the state in which the advertising industry finds itself in America. It will cover the reasons why clients and others are questioning the value of what advertising agencies provide and what steps can be taken to avoid these problems.
Kuperman has been in the industry for more than 40 years now and has contributed immensely in creating some of the most historically famous and brand effective advertising in the US. He has won 300 industry awards including the Clio and the Cannes Lion awards. Constantly cited as one of the top 100 advertising people in the US, Kuperman is eagerly sought after as a speaker all across the world.
Kuperman began his career in 1963 at Doyle Dane Bernbach as an art director. He worked on a lot of award-winning advertising. During his three years as head of the Volkswagen group, he created classics such as '1949 Auto Show'. A collection of his Volkswagen advertisements is displayed in the Smithsonian Institute.
As President and CEO of the Americas at TBWA Worldwide, he was also responsible for the global advertising on Sony, Seagram's and Apple. As President and CEO of Chiat/Day, Los Angeles, he ensured that the office tripled billings to over $1 billion.
Kuperman's effectiveness as a leader has been well documented in the book 'Inventing Desire,' in which he is portrayed as empowering smart, charismatic, caring and a strategic/conceptual thinker. He has worked at Wells, Rich, Greene in New York, where he created classic ads in the 1970s for Alka Seltzer and Midas Muffler. And in 1975, he opened the West Coast office for Wells, Rich, Greene.
He also worked as a Creative Director at Della Femina, Travisano and Partners, where he created the award winning Teacher's Scotch print campaign as well as the total marketing concept for Meow Mix Cat Foods.
Kuperman is currently Director at large for the American Association of Advertising Agencies (AAAA) and World Chairman of the AME International awards. He has also received the Ellis Island 'Medal of Honour.'