Top Story

e4m_logo.png

Home >> Media - Others >> Article

<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Images Group launches BTL & experiential marketing division

31-July-2007
Font Size   16
<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Images Group launches BTL & experiential marketing division

In a bid to further expand its business operations, Images Group has launched Images Experience, its below-the-line (BTL) and experiential marketing division. The services of the newly launched division will include BTL, on-line promotions and contests in localised consumer catchments areas and groups by way of product experience through trials and sampling.

Announcing the development, Pallav Moitra, Director and COO, Images Group, said, “We have been playing a pivotal role in the growth of retail sector through publications, events, forums and portals. The time is ripe to launch this division since the organised retail industry in the country offers clearly defined catchments areas in the shape of malls, hyper and super markets, where brands can offer real time experience of their products and services to the consumer in a most conducive environment.”

Moitra, a veteran of BTL marketing, feels that it this is a natural diversification for Images Group due its vast experience in retail and fashion domain, and the understanding of brands and consumers. He added, “We will take the services of our group companies IM Entertainment, which is the event management arm, and Iris, a newly launched research division of the group. We will also offer our distinctive services of Iris in market research and market feedback, in conjunction with the services of Images Experience.”

Besides offering services to individual brands, Images Experience will also offer turn-key services to large format stores and to malls, super and hyper markets, and will thus result in more productive footfalls in malls, thus benefiting them and the retailers.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...