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IFRA India 2006 kicks off in Chennai, focus on efficient integration of traditional and emerging media

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IFRA India 2006 kicks off in Chennai, focus on efficient integration of traditional and emerging media

IFRA India 2006, in its 14th year now, commenced in Chennai from Wednesday. The annual conference is organised by the Indian subsidiary of IFRA. Nearly 400 delegates from India, Pakistan, Bangladesh, Sri Lanka, Kuwait, Singapore, Japan, the US, Australia and Germany are taking part in the two-day conference.

The conference, co-sponsored by the Indian Newspaper Society, consists of two forums – Publishers’ Forum and Technical Forum.

On the opening day, Reiner Mittelbach, CEO, IFRA, spoke on the ‘Efficient integration of traditional and emerging media’. He said, “In the coming days, newsroom and commercial operations should deliver their products and services through a number of medium, which suit them in order to serve the needs and demands of the consumers. Newspaper industries are the only suitable medium and they have to deliver the information over the Internet, mobile phones, and so on, in order to reach the readers.”

Ifra Newsplex provided professional services in research, consulting and training that enable newspaper based publishers to move forward and adapt to the needs of the future market, Reiner added.

While Maheshwer Peri, Publisher, Outlook Group, spoke about how the magazine had withstood the test of time, various competitions and its vision for the future, Sanjay Gupta, Editor, Dainik Jagran, explained as to how the newspaper was able to read the pulse of the reader in every market. Gupta also explained how they were able to build a one of the India’s leading news paper from scratch.

“We try to be as much local as possible,” he said. He was also confident that regional dailies would grow exponentially in the coming days.

Jayant Mammen Mathew, Deputy Editor and Senior General Manager, Malayala Manorama, explained the company’s plans to foray into radio. He said, “Manorama Group would launch four FM stations, which would be operational in early 2007.”

Mario Garcia Jr, President, Garcia Media, USA, said that newspapers had to rethink as to how they could tell and sell news and information. “The new media is all about consumer: What they want and when they want,” he added.

Magdoom Mohamed, Executive Director, IFRA, India, said, “The conference is a platform for media tycoons to discuss about their future strategies and how the new mediums are shaping up. In the last three to four years Indian news papers have raised their standards and are on par with international benchmark.”

The conference also features an Expo with 42 stalls by manufacturers and service providers from India and abroad.


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