Top Story


Home >> Media - Others >> Article

Idea joins hand to launch IIFA Star Ki Talaash

Font Size   16
Idea joins hand to launch IIFA Star Ki Talaash

International Indian Film Academy has over the last seven years added many dimensions to its fold — from IIFA Awards to IIFA Charity foundation, Global Business Forum to The Film festival and World Premiere. IIFA now is looking at engaging and interacting with Indian audiences. To fulfill this aim, IIFA has launched Idea IIFA Star Ki Talaash, a reality show that offers Indian audiences a unique experience and a lifetime opportunity to travel to the IIFA Weekend in Yorkshire; come face-to-face with the stars; be one among them at IIFA Weekend, and walk the Red Carpet.

Indian audiences can participate in IIFA Star Ki Talaash by sending an SMS and answering a simple question on IIFA. To participate, IDEA users can SMS ‘IIFA’ to 456, all other users can SMS ‘IIFA’ to 7827. The contest will be open for a period of 14 days. All the correct entries will be screened and judged and 10 semi-finalists will be short-listed and announced on May 3. These semi-finalists will then go through a final round that will be judged by a panel comprising actors Anil Kapoor and Lara Dutta, filmmaker Karan Johar, and others. This panel will handpick two winners, whose names will be announced on May 12. Eminent celebrities and experts such as Anna Singh and Manish Malhotra will then groom these winners for a makeover.

The entire journey of the contestants — from the selection process to announcement of winners and the grooming — will be captured and telecast on Star TV for the Indian viewers. This television capsule will be aired the week preceding the IIFA Awards telecast.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business