Top Story


Home >> Media - Others >> Article

ICL’s Kolkata Tigers get Mithun Chakraborty’s star power

Font Size   16
ICL’s Kolkata Tigers get Mithun Chakraborty’s star power

Actor Mithun Chakraborty has stepped in to give some star power to Indian Cricket League’s (ICL) Kolkata Tigers team. Chakraborty would be holding a stake in the team and would be instrumental in its endorsement and promotion.

Speaking on the association, Chakraborty said, “I’ve always maintained that sports in West Bengal needs a bigger and better platform to promote its sportspersons. Keeping the millions of Bengalis in mind, I have associated with ICL to promote Kolkata Tigers. I would want to see more domestic players becoming national icons from my City of Joy.”

Kapil Dev, Chairman, Executive Board, ICL, remarked, “It is heartening to see a living legend of Indian cinema promote sports. There is a lot of similarity in our vision and passion for sport. Mithunda’s association with ICL would greatly help in promoting the young domestic players from the East. His support is going to help us display the best cricketing talent from the Eastern Zone.”

ICL’s Edelweiss 20s Challenge is currently being held in three locations – Hyderabad, Chandigarh (Panchkula) and Gurgaon. The tournament, which commenced from March 9, would continue till April 7, 2008. Two new teams – Ahmedabad Rockets and Lahore Badshahs – have also been added to the existing six teams, making the tournament more comprehensive and competitive.

It would be interesting to see how Bengal’s loyalties would be divided between Mithunda’s ICL Kolkata Tigers and Shahrukh Khan’s IPL Kolkata Knight Riders.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...