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ICCO Summit to adopt balanced scorecard for Next Practices Roadmap

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ICCO Summit to adopt balanced scorecard for Next Practices Roadmap

The ICCO Global Summit, the annual meeting of the public relations industry to be held in the Capital from October 4-6, will add a new dimension to the agenda by adopting Harvard professor Robert S Kaplan’s ‘Balanced Scorecard’ concept.

Based on this concept, which aligns strategy to implementation excellence, the Summit discussions will be captured in a strategy roadmap to delineate next practices for the industry. The strategy map is intended to enable firms across the globe to convert the deliberations of the two-day meet into a meaningful next practices action agenda.

Mumbai-based KP Consulting (KPC), a full-service management consultant and Knowledge Partners will draw up the strategy map to the Summit. To ensure relevance of the findings, KPC, in collaboration with ICCO, is conducting a global survey involving over 800 PR consultancies to identify the Next Practices readiness of the industry.

Advait Kurlekar, whole time Director, KPC, said, “The Next Practices Report will enable delegates to benchmark themselves against emerging global next practices.”

John Saunders, President, ICCO, said, “The distinctiveness of this Summit lies precisely here – in putting the learnings from it to immediate use through actionable strategies provided to us by KP Consulting.”

The Summit will be attended by the heads of leading global networks besides independent and regional firms in the US, Europe, Asia-Pacific and West Asia and IT, human resources and public relations measurement experts.


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