The 2006 ICCO Global Summit will be held in the Capital on October 5-6. ICCO is the apex body of over 850 public relations consultancies across the globe and this is the first time in its history that the annual summit is being organised in Asia, reflecting the growing importance of the region in the world economy.
This year’s Summit will revolve around the theme, ‘Forget Best Practices, Think Next Practices’, shifting the focus from today to tomorrow and underlining the need for the communications business to pen a whole new rule book to remain relevant in a rapidly transforming world.
Introducing the theme of the Summit, John Saunders, President, ICCO, said, “The communication industry is at the cusp of a rapid change being led by digitalisation. The industry collectively needs to think about the next practices that are going to define our future and drive growth.”
Prema Sagar, President of the organising committee, ICCO Global Summit, said, “India is a perfect setting for this Summit as it is an emerging economy with a vast diversity, and is experimenting with new communication channels and technologies to reach its large population.”
The Summit will be attended by the heads of leading communication firms worldwide including, Harold Burson, Founding Chairman, Burson-Marsteller; Harris Diamond, CEO, Weber Shandwick; Helen Ostrowski, CEO, Porter Novelli; Aedhmar Hynes, CEO, Text 100; and Lou Capozzi, Chairman, Publicis Public Relations and Corporate Communication, among others.
The Summit will be organised in association with Public Relations Consultants Association of India (PRCAI) and will be supported by the India Brand Equity Foundation (IBEF).
Sharing her thoughts on the Summit, Nandita Lakshmanan, President, PRCAI, said, “The ICCO Summit is a great platform for global communication leaders to see the vast opportunities that India offers. It is also the right time for both Indian PR industry and its counterparts worldwide to explore the synergies and dichotomies between economies to leverage the opportunities and beat challenges posed by globalisation. The PRCAI is delighted to be associated with the 2006 ICCO Global Summit.”
Our typical marketing budget is usually 10 per cent of the topline spend