The International Advertising Association (IAA) has embarked on yet another initiative in its endeavour to make the Association reach beyond the usual ambit of an Indian advertising and marketing body. The IAA is organising a tête-à-tête with thought leaders, and the first is a meeting with Dr Rajendra Pachauri on January 3, 2008 in Mumbai.
An official IAA communiqué stated, “It has been the endeavour at the IAA to make this organisation reach beyond the usual ambit of an Indian advertising and marketing body concerned only with routine industry concerns. One such avenue is tête-à-tête with the premier thought leaders of today’s world – men and women who have, through the dint of their belief and work, single-handedly changed the world for the better.”
Dr Pachauri’s work as the Chief of the Intergovernmental Panel on Climate Change (IPCC) has been instrumental in bringing the key causes of environmental damage to the mainstream. The Nobel Prize awarded to the IPCC under his aegis, (shared by Al Gore) is just a reaffirmation of most monumental and revelatory scientific research done in recent times, whose findings and impact percolate down to every human being across the world and their actions, consequences and future.
The IAA is a one-of-a-kind strategic partnership, which champions the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners.