In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is an award for creative excellence in communicating sustainability.
An added feature this year is that the Olive Crown will invite entries from across Asia.
Srinivasan Swamy, Chairman, RK Swamy BBDO and President, IAA stated, “These awards, which salute creativity in green advertising, really serve to bring sustainability to the top of the strategic agenda. Marketers have been realising that sustainability is a key differentiator these days and this has helped make these awards popular.”
Olive Crown Awards was launched by IAA at Goafest 2011. It blossomed into a large well-attended stand-alone event in Mumbai last year. With the entries expected to be received from many countries such as Japan, Korea, Taiwan, Indonesia, Thailand, Malaysia, etc. in Asia this time, winning Olive Crown Awards will be more prestigious, shared an official release.
MG Parameswaran, Executive Director, DraftFCB Ulka and Chairman, Olive Crown Awards Committee said, “The Olive Crowns have found universal acceptance amongst the creative community and this year too, we would have a jury consisting of some of the finest and most respected names in the creative fraternity. Keeping in mind that these awards are treated almost as a cause, we do not charge any fee for the entries. We are glad we have a mature sponsor in the form of 9X Media.”
The last date for entries is January 31, 2013. The presentation ceremony will be in the first half of March in Mumbai.