Top Story

e4m_logo.png

Home >> Media - Others >> Article

I don't like the word regulation: Prakash Javadekar

10-June-2014
Font Size   16
I don't like the word regulation: Prakash Javadekar

Addressing the audience at the Red Ink Awards 2014, Minister for Information and Broadcasting Javadekar while speaking about the BJP campaign said that you cannot sell a bad product with good advertisement and this time, Narendra Modi was the best.

Praising Lifetime Achievement Award winner Mrinal Pande’s mastery over the purity of Hindi Language, Javadekar requested her to raise awareness about the correct usage of Hindi language along the lines of the initiative by the great leader Savarkar.

He commented on the massive changes brought about by technology in the field of media. “The essence of democracy is freedom of the press and it is in my DNA,” he said. He mentioned how he had been imprisoned during the Emergency period in India. These are the sacrifices one had to make. Javadekar said that if Lokmanya Tilak wrote an article, he faced the danger of prison. Today, the situation is not such.

“The government led by Narendra Modi is committed to full freedom of media because we believe in it,” he said. Nothing is absolute and freedom entails responsibility, he declared.

The Minister further said that what society expects from media is accuracy, balance and fairness. These are the foundation of journalism. He said, “Sometimes I wonder freedom is for whom. Is it for owners, editors, hard-working journalists, or is it for the viewers or readers? Ethics are definitely an issue to be discussed. I don’t like the word regulation. Self-regulation is the best way. We need to have a collective mechanism.” Are we going to play what the public is interested in viewing or whether we will also think about what is in the larger interest of the public, Javadekar questioned.

“There are issues such as FM radio Phase III expansion, digitisation, etc. But these are the issues on which we have decided to talk to all stakeholders and then reach a consensus. We want an evolved decision, not something that is imposed on the sector,” Javadekar emphasised.  Attacks on media is another issue that needs to be prevented, he insisted.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign