House of Anita Dongre appoints Minakshi Achan as Chief Creative Officer – Brand
House of Anita Dongre (HAD) has appointed Minakshi Achan as Chief Creative Officer – Brand. She joins HAD from Salt Brand Solutions, the holistic brand communications agency which she co-founded in 2011.
Prior to Salt, Achan was Chief Creative Officer of Rediffusion-Young & Rubicam and was with the organisation for 11 years where she led the creative for brands like Airtel, Tata group, LG, Eveready, Titan, McDowell’s, Kingfisher, ITC, etc. An alumnus of IIM Bangalore, Achan has over 23 years of industry experience and has won many international awards and accolades for her work on brands through the years.
Anita Dongre, Chief Creative Officer, said, “As an organisation, we have been growing at an incredible momentum and are delighted to have her on board. Minakshi is just the right person to steer the company and our set of brands in the right creative direction. Her passion, invaluable experience, understanding and appreciation of our brands was what drew us to her. We look forward to taking our brands to greater heights under hew stewardship.”
Commenting on this move, Achan said, “I am elated with the opportunity to be part of the fashion retail revolution in this country. The strong brands in our portfolio have just the canvas I am seeking to create transformational work. I look forward to focussing on my favourite category, fashion, and help steer and scale the brands to their infinite potential.”
Our typical marketing budget is usually 10 per cent of the topline spend