Top Story

e4m_logo.png

Home >> Media - Others >> Article

Hindustan Petroleum to call for a creative pitch

23-March-2004
Font Size   16
Share
Hindustan Petroleum to call for a creative pitch

The IOCL chapter continues. After the surprise alignment of IOCL with Rediffusion DY&R, the petroleum major Hindustan Petroleum Corporation Ltd is calling for a creative review. As per the statement given by Sanjay Grover, Senior Manager (Allied Retail Business) HPCL, “Yes, we are aware of the development on Indian Oil. And we are calling for a creative review for that part of our business, which is currently being handled by Rediffusion DY&R. On the other hand, the lubricants business which is being handled by Mudra would remain untouched by the review. The groundwork is set to begin in around four day’s time, wherein we would be getting in touch with the interested agencies for the creative review.”

What about the media aspect of it? Would there be a review on the same? Grover asserts, “Like I said, the review would only pertain to the creative business that’s being handled by Rediffusion. We don’t have a media pitch in mind, as of now.”

In totality, the HPCL brand building investment is pegged at Rs. 15 crore, each year.

HPCL is India's second largest integrated oil refining and marketing company. From transportation to power plants, textiles to pharmaceuticals, consumer durables to heavy engineering, HPCL's petroleum products cover them all. But HPCL's vision takes it beyond the dynamics of size or scale. Identified as one of the "Navratnas", in the league of Global Corporates, by the Government of India, HPCL's strengths speak of more than just oil.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems