The IOCL chapter continues. After the surprise alignment of IOCL with Rediffusion DY&R, the petroleum major Hindustan Petroleum Corporation Ltd is calling for a creative review. As per the statement given by Sanjay Grover, Senior Manager (Allied Retail Business) HPCL, “Yes, we are aware of the development on Indian Oil. And we are calling for a creative review for that part of our business, which is currently being handled by Rediffusion DY&R. On the other hand, the lubricants business which is being handled by Mudra would remain untouched by the review. The groundwork is set to begin in around four day’s time, wherein we would be getting in touch with the interested agencies for the creative review.”
What about the media aspect of it? Would there be a review on the same? Grover asserts, “Like I said, the review would only pertain to the creative business that’s being handled by Rediffusion. We don’t have a media pitch in mind, as of now.”
In totality, the HPCL brand building investment is pegged at Rs. 15 crore, each year.
HPCL is India's second largest integrated oil refining and marketing company. From transportation to power plants, textiles to pharmaceuticals, consumer durables to heavy engineering, HPCL's petroleum products cover them all. But HPCL's vision takes it beyond the dynamics of size or scale. Identified as one of the "Navratnas", in the league of Global Corporates, by the Government of India, HPCL's strengths speak of more than just oil.