The teams are in place, the players are in place and their owners are in place, what now remains are the partners for cricketing extravaganza Indian Premium League (IPL). Two-wheeler manufacturer Hero Honda Motors Ltd has been roped in as partner for the IPL T20 championship, which gets underway from April 16, 2008. Hero Honda Motors and Singapore-based sports marketing company WSG had bid for the slot.
Hero Honda’s association with sporting events is not new. Cricketers like Virendra Sehwag, Irfan Pathan and Suresh Raina are its brand ambassadors. The two-wheeler major was also the global partner of ICC for the Cricket World Cup 2007.
Pawan Munjal, MD, Hero Honda Motors Ltd, said, “We are delighted to be partnering with the the Indian Premier League, which further strengthens our close to two-decade long association with cricket. Indian cricket, as indeed cricket worldwide, is witnessing historic developments with the highly innovative concept of IPL, and we are happy to be a part of it. The Twenty20 format of the IPL is set to take cricket’s popularity to a new high, and like all cricket lovers I am also looking forward to the forthcoming mega cricketing event.”
Lalit Modi, Vice-President, BCCI, and Chairman and Commissioner, IPL, said, “We are happy to have Hero Honda Motors come on board as one of the partners. Hero Honda brings to the table its immense experience in the field of corporate association with cricket, both at the national and international levels. Hero Honda’s association with IPL will add a lot of value to the entire event.”
It may be recalled that real estate developer DLF Group had won the title partnership for five years after bidding for Rs 200 crore. The other contenders for the event included Percept D’Mark and 21st Century Media, who withdraw later.
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