The IPL Season 2 might have shifted to South Africa, but the various franchises are going ahead with their marketing activities and strategic tie-ups. The latest is Havas Sports, which has roped in energy drink Cloud 9 as principle sponsor for the Chennai Super Kings for a substantial amount. Havas Sports will be taking a 360-degree approach and the campaign is set to launch in April.
Anand Yalvigi, GM, Havas Sports India, told exchange4media, “We chose Cloud 9 as the principle sponsor because it is an energy drink and Chennai Super Kings as a team is also full of energy and zeal, thus making it a perfect brand fit. It is unique because it is probably the first time that an energy drink has partnered with cricket, and particularly a huge brand as the Chennai Super Kings.”
Yalvigi further said that Havas Sports also had associations with a couple of other teams and was hoping to close the deals with other IPL teams as well, which would be disclosed at a later date.
On his expectations from IPL2, Yalvigi said, “Even if the IPL2 had taken place in Hong Kong, it would still be bigger and better, in fact, now that the IPL2 has moved out of India, it will only be a learning experience. The Indian Premier League is as big as the World Cup, therefore, there will be no effect on the franchises either. I believe the movement to South Africa is only a blessing in disguise.”
Meanwhile, Havas Sports has been appointed as the sports marketing agency for Volleyball Junior World Cup. Yalvigi said that Havas Sports was in the last stage of finalising the deal and that the tournament was likely to be held in July 2009 in Maharashtra.