Hansa Research and MRUC have come up with the ‘Guide to Indian markets’, a book containing valuable information on markets and Indian consumers, extracted from the Indian Readership Survey (IRS). The objective of this initiative is to make such useful information available and accessible across a large audience.
The book has been divided into two categories – Consumer and Market Trends and Ready Reckoner. While ‘Consumer and Market Trends’ throws light on new ways to look at the Indian consumer, ‘Ready Reckoner’ is a reference section providing a bird’s eye view of demographics, product and media consumption patterns. It also has critical information on usage and consumption patterns across categories like food and beverages, personal and household care, etc.
‘Consumer and Market Trends’ also boasts of a chapter that discusses new and better consumer classification system. Titled ‘The Great Indian Pyramid’, the chapter draws out a hierarchy of classes based on the consumption potential of consumers in the country. The rest of the chapters in this category dwell upon the many changes in the consumer base over the last five years.
Commenting on the launch of this book, Suresh Nimbalkar, Associate VP and IRS Head, Hansa Research, said, “We are proud to launch this book since we think that all those interested in the Indian consumer and the Indian economy will find a wealth of information and trends in this treasure house.”
Sabina Solomon, General Manager, MRUC, said, “We believe that the perspectives presented in the Guide will help readers gain valuable insights, and it would be heartening if these spark off a few thoughts in new directions among decision makers.”