Top Story

e4m_logo.png

Home >> Media - Others >> Article

Hansa Research acquires US-based GCR Custom Research LLC

31-May-2007
Font Size   16
Share
Hansa Research acquires US-based GCR Custom Research LLC

Hansa Research, a part of the RK Swamy and Hansa Group, has made an acquisition in the USA in the market research space. Hansa has acquired full ownership interests in GCR Custom Research LLC, based in Portland, Oregon. The company, which was at one time the custom research arm of Gartner, was acquired from private equity owners. This is the first Indian acquisition in the USA in the marketing services field.

GCR, a 25-year-old market research company with 40 employees and 2007 revenues of $ 8 million, specialises in the technology space. Its client list includes HP, Cisco, Microsoft, Tektronix, BEA, Xerox, AMD, Intel, EDS and such others. GCR conducts global research with over 60 per cent of its work undertaken in markets outside the USA.

Commenting on the acquisition, Ashok Das, Managing Director of Hansa Research, said, “We are committed that Hansa should develop as a global research player operating from India. We have acquired GCR as it gives us immediate global capability. It also opens up exciting opportunities for our people. Integration of GCR into the Hansa operations is now our topmost priority.”

Srinivasan K Swamy, Chairman, RK Swamy and Hansa Group, commented, “This is our first major step in creating an overseas presence for the group. We are looking at opportunities to enter other areas of marketing services in the US. We are confident of scaling up to provide high quality service to clients across borders.”

An official communiqué stated: “With the acquisition of GCR, Hansa Research immediately acquires global research capability and strong credentials in the IT space. While a reasonable amount of work from the USA will now flow back to be done in India by Hansa, it is expected that with Hansa’s support, the overall reach and scope of GCR’s operations will significantly expand. GCR also gains significant emerging markets expertise to strengthen its offerings in the USA.”

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’