Hansa Research, a part of the RK Swamy and Hansa Group, has made an acquisition in the USA in the market research space. Hansa has acquired full ownership interests in GCR Custom Research LLC, based in Portland, Oregon. The company, which was at one time the custom research arm of Gartner, was acquired from private equity owners. This is the first Indian acquisition in the USA in the marketing services field.
GCR, a 25-year-old market research company with 40 employees and 2007 revenues of $ 8 million, specialises in the technology space. Its client list includes HP, Cisco, Microsoft, Tektronix, BEA, Xerox, AMD, Intel, EDS and such others. GCR conducts global research with over 60 per cent of its work undertaken in markets outside the USA.
Commenting on the acquisition, Ashok Das, Managing Director of Hansa Research, said, “We are committed that Hansa should develop as a global research player operating from India. We have acquired GCR as it gives us immediate global capability. It also opens up exciting opportunities for our people. Integration of GCR into the Hansa operations is now our topmost priority.”
Srinivasan K Swamy, Chairman, RK Swamy and Hansa Group, commented, “This is our first major step in creating an overseas presence for the group. We are looking at opportunities to enter other areas of marketing services in the US. We are confident of scaling up to provide high quality service to clients across borders.”
An official communiqué stated: “With the acquisition of GCR, Hansa Research immediately acquires global research capability and strong credentials in the IT space. While a reasonable amount of work from the USA will now flow back to be done in India by Hansa, it is expected that with Hansa’s support, the overall reach and scope of GCR’s operations will significantly expand. GCR also gains significant emerging markets expertise to strengthen its offerings in the USA.”