Hanmer & Partners Communications has entered into an agreement with Dubai Media City-based Integrated Advertising Services (IAS), a leading media representative in the Gulf area, to set up IAS-Hanmer & Partners.
Integrated Advertising Services (IAS), set up in 1992, represents reputed Indian and international media houses such as Star TV Network, South China Morning Post, Sony Television, Outlook, Condenast Traveller, Vogue and Gulf Air Inflight. IAS also co-owns Ikon Advertising & Marketing, a Dubai-based advertising and marketing agency.
"We are extremely proud to be setting up our first overseas office. Many of our clients need PR services in the Middle East. Moreover, we feel that the public relations industry in the Middle East also has a huge potential and this is our first endeavour towards tapping the same," Mr Sunil Gautam, Managing Director, Hanmer & Partners, said.