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Hanmer & Partners acquires Doc Asia

28-August-2004
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Hanmer & Partners acquires Doc Asia

Communications consultants Hanmer & Partners are thrilled by their new acquisition of Doc Asia - a healthcare interactive communication firm at an undisclosed price. With this acquisition, Hanmer & Partners will add two new divisions to its current service offerings, called Hanmer Healthcare and Hanmer Interactive.

Managing Director of Hanmer & Partners, Sunil Gautam said, "This move is to enable us to offer value addition to our clients. It is an effort towards making Hanmer & Partners a complete communications company capable of offering services across all industries and across all formats of the media."

Doc Asia, a full service healthcare interactive communications firm, is one of the key players of the Rs 20-billion (estimated) healthcare interactive communications market. In B2B mode, Doc Asia caters to pharmaceutical companies seeking innovative communication strategy to break away from the clutter.

Services rendered by Doc Asia include doctor contact programs with healthcare professionals, online initiatives, association partnerships, market research, marketing communications, influencer marketing and CRM Activities. Some of its prestigious clients of the past include P&G, Wockhardt, Abbott Laboratories, Novartis, Bayer, among others.

Satish Ramachandran, the brain behind Doc Asia, explained the synergy behind the move. "Today, clients are looking for an integrated communications package. In addition to seeking our domain expertise, clients are increasingly looking out for integrated solutions that would segregate them from the clutter. The rich and strategic public relations experience of Hanmer & Partners will add value to our own expertise as well as benefit the clients immensely."

With the acquisition, Hanmer & Partners has grown to be a formidable force in the communications solutions and consultancy business with over 70 clients across India. Currently, c, Selvage & Lee', is a part of the Publicis communications group.

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