John Steedman, Chairman, MindShare and Maxus for Asia Pacific region, is currently touring India and he is bullish on the prospects of his agencies in particular, and Indian media professionals in general. Speaking with exchange4media.com, he said, “For us India is the centre of best-practice developments – not only for the Asian region but globally.” He highlighted the success of specialist units like ATG in creating India as a global player in the media services market.
Steedman has been with the WPP Group of companies for close to three decades and has played a pivotal role in establishing WPP’s specialist media agency MindShare globally in late 90s. In the one week, he would be spending here in India, he would try to understand the Indian operations, and Indian media market.
Steedman is bullish on potential that India offers. When asked about his agenda, he shares, “We have had an excellent year, and part of the credit goes to India. We have grown by transferring the key learnings and best practices from Indian operations to other parts of the world. My visit is to understand Indian operations better.”
When asked what the key strengths of his company were, he said, “Our key strengths are our people, consumer insights and our understanding of the consumer’s needs, our syndication units, the tools and systems and the total communication approach system.”
Commenting on the major challenges that the media industry is facing, he said, “Better understanding of the consumer behaviour is essential. The major challenge is to effectively reach the consumers.”