Central Trading Group – the centralised media-buying unit of GroupM, is planning to strengthen its team. Sharing on the plans, Lakshmi Narasimhan, National Director of CTG said, “We are constantly looking at strengthening the team and are in the process of making various appointments to accomplish that.” He added, “The first one in place is Nitasha Narad, who joins us as Investment Director.”
Narad was serving Madison as Media Director for the past one and a half years where she headed the Kotak Mahindra AoR, CEAT Tyres and the regional business of AirTel. In her current role at CTG, she will be working with Narasimhan.
As Narasimhan expressed, it was the all-round experience that added to a media buyer today and that would be an important criterion in the unit to pick its next members. Sharing more on this, he said, “It is Nitasha’s all round experience that will benefit the unit. She is experienced in planning, buying and media sales – what gives her a well-rounded understanding of the media business. She will be a key member of our buying team and we look forward to her contribution.”
As per him, it is the structure of CTG itself that provides a unique service to the GroupM clients. “In this structure, where on one hand, the buying executive works very closely with the clients, on the other, he works closely with the media marketers. The relation then is such that it can translate to benefits to the clients. A key factor here is the volume of the agency on the whole,” he said.
This volume, according to him, plays a crucial role in giving additional gains to the clients and that the CTG is instrumental in materialising these benefits, “We need a team of experts to execute the job efficiently. We have a good team in place and now we are looking at strengthening it further,” said Narasimhan.